Deliv Appoints Constellation Brands Marketing Exec to VP of Marketing
Consumer branding guru, Ingrid Bekkers, joins fast growth, same-day delivery start-up
Menlo Park, CA, October 9, 2014 – Deliv today announced former Diageo and Constellation Brands marketing executive, Ingrid Bekkers, will be joining the Deliv team as VP of Marketing. She will be responsible for spearheading all marketing activities for the company.
Bekkers brings more than 15 years of marketing and strategy experience building trusted lifestyle brands such as Guinness and Smirnoff, as well as technology services companies like Scient. She also has extensive experience working with retailers to develop programs to increase sales and enhance customer experience. This is of particular relevance to Deliv as it continues to roll out services across the U.S., with more than 225 large retail partners, technology partners and 800 malls. Deliv has partnered with Macy’s, Bloomingdale’s and Foot Locker.
Daphne Carmeli, Deliv founder and CEO, commented, “Ingrid’s expertise in building iconic global brands, combined with her B2B2C experience, makes her a key strategic hire for Deliv. She will lead Deliv’s marketing strategy across the same-day delivery value chain, spanning retailers, customers, drivers, mall operators and technology partners. Hiring Ingrid is a major win for Deliv. She is joining at a critical time as we are rapidly expanding across the country and driving consumer adoption.”
Bekkers added, “Given current trends in technology, customer expectations and retail, the time is ripe for Deliv to disrupt traditional delivery models and raise the bar on customer experience. I’m excited to work with a world class team to build Deliv into a trusted household brand.”
Bekkers is a graduate of Stanford University with an MBA from Harvard Business School.
Deliv is a crowdsourced, same-day delivery service that extends the reach of omnichannel retailers and helps them enhance their customer experience by giving customers the choice to receive their items whenever and wherever they want. Deliv allows retailers to offer their customers a same-day delivery option as they shop from their website, mobile app or from their physical brick and mortar store. By simply adding the Deliv same-day delivery option into their existing checkout process, the retailer preserves the customer shopping experience, fulfils orders from inventory from their local brick and mortar stores all while maintaining ownership and data from each customer transaction.
Deliv has partnered with over 225 national and regional retailers, as well as the nation’s four largest mall operators, who manage nearly 800 malls across the country. Deliv is headquartered in Menlo Park, California, and is backed by some of Silicon Valley’s leading venture capital firms. For more information, visit www.deliv.co